Our brand strategy process defines your purpose ( mission ), differentiators, and messaging so that you can win the hearts & minds of your audience.
Your brand strategy defines your purpose, positioning, target audience, and messaging so that you can clearly communicate who you are consistently across all your brand channels. It's your company's internal compass, and when your business is aligned with your brand strategy, you'll make better decisions aligned with your mission, connect more deeply with your customers by speaking to their pain points, and create a stronger company culture through a shared purpose.
Brand Strategy is the first and most important step in the branding process. Strategy guides naming your company and products, the design of your logo and visual identity, and how and what you communicate to your target audience to appeal to their desires and needs.
World-class brands align creativity with strategy to connect with their audiences. Don't rely solely on creativity to fuel your success: use strategy to differentiate your brand and strengthen your messaging. Strategy is the foundational layer to great branding, and it informs every business, design, and marketing decision that you will make.
Chris Mayernik
Mission Commander
Brand strategy is a system to guide how your brand is perceived in the world.
Brand strategy guides how your brand is perceived in the world.
Our brand strategy workshop takes place over four to six 2-hour video meetings with your team working collaboratively through our interactive virtual whiteboard. The workshop has three sections: (1) Brand Heart, (2) Brand Positioning, and (3) Brand Messaging. The result of our work is a detailed brand strategy guide and an editable Google document that contains your brand strategy info.
We begin by discussing your brand to uncover your brand heart, which includes your purpose, values, and what makes you different.
We research your competitors and industry to differentiate your brand and position it for success in the minds of your customers.
We create a messaging framework that includes your positioning statement, value proposition, and writing guidelines to help you communicate clearly to your target audience.
We review your current brand assets and provide a strategic roadmap of priorities and suggestions related to design, messaging, and marketing.
Your brand heart forms the emotional core of your brand. What drives you? what are your values? And what will you be known for?
RESULT --> Your brand attracts a loyal following who share your values and beliefs.
Positioning allows you to stand out and compete on your strengths instead of price. We'll find your strengths and use those to give your brand a clear advantage.
RESULT --> Your brand has a clear advantage and is not competing on price.
Your messaging framework helps you communicate a unified brand story that connects with your target audience.
RESULT --> Your brand connects emotionally with your audience and appeals to their pain points and needs.
Our brand strategy process takes around 4-6 weeks to complete. We have 1-2 weekly 2-hour virtual sessions, around 6 in total, to discuss strategy, ideas, and have thoughtful discussions about your brand. You will learn a lot about your brand, who you are now, who you want to become, and what you need to focus on to be a champion in your industry.
No, visual identity is not included. Brand strategy will guide your visual identity, and we can include naming or visual identity at a discount for bundling them with brand strategy.
We are laying the strategic foundation for your brand to be thoughtful in how you communicate and connect with your target audience. Strategy also provides focus: Your mission will be clear and this will allow you to unify your team to build the same brand in everything they do.
